What is Your Brand Against?
by Dave Kaisar
Scott Goodson wrote a great article at Harvard Business Review entitled “What is Your Brand Against.” Great question, since that also helps you to clarify your values and priorities. Here is what my brand is against:
1. Conformity and “fitting in”
2. Trading your soul for “secure job” (it’s a false trade these days, anyway)
3. Letting your email inbox dictate your work for the day
4. Low standards and dreaming small
5. Banning emotions, values, humor and spirituality from the workplace
6. Keeping your head down” and hoping the company will take care of you (it won’t)
7. The dull and predictable
What is your brand against? In a related, but separate question, what is your brand for?
Dave Kaisar trained at the Coaches Training Institute and certified by the International Coaching Federation. He has worked with dozens of clients to achieve remarkable results, including revenue growth, clearer strategic direction, enhanced leadership, and promotions to positions of greater responsibility. Dave has 20 years of corporate and academic experience and has worked in Finance, Marketing and Project Management. He holds a Doctorate in Linguistics from the University of Chicago, a Masters in Russian from the University of Arizona, and a Bachelors in Finance from Georgetown University. His website is Dark Matter Consulting
– is a deeply personal issue that everyone decides for himself. Sometimes the price is high, sometimes low. But this is not very important for life. Life is an interesting thing. And the price on Viagra – too.
